Monday, February 28, 2011
Thursday, January 27, 2011
The Latest from AOBA - to appear on CNBC
Hmmmm - so is AOBA trying to make up for the collasol faux pas of not appearing on Stossel? Or do they just simply feel CNBC is a better venue? I guess we will have to wait and see. Here was their press release sent to members yesterday. I will post more when I know more.
1/26/11 6:30 pm ET
******
We are very excited to announce that alpacas will be featured on CNBC News!
CNBC will film at Alpacas at Windy Hill in Somis, California tomorrow afternoon and will conduct an interview with AOBA Board Member Claudia Raessler.
CNBC is shown in 101 countries, 175 million households worldwide. This segment will likely be shown more than once and will likely be posted on their website for additional viewership.
The interview will air next week, date and time to be announced. Stay tuned for more information!
*****
1/26/11 6:30 pm ET
******
We are very excited to announce that alpacas will be featured on CNBC News!
CNBC will film at Alpacas at Windy Hill in Somis, California tomorrow afternoon and will conduct an interview with AOBA Board Member Claudia Raessler.
CNBC is shown in 101 countries, 175 million households worldwide. This segment will likely be shown more than once and will likely be posted on their website for additional viewership.
The interview will air next week, date and time to be announced. Stay tuned for more information!
*****
Saturday, January 22, 2011
AOBA's response to No Show on Stossel
Is this a pathetic explanation or what?? Received 12:43 AM ET 1/22/11
*****
AOBA Members,
As many of you are aware, alpacas were once again the focus of John Stossel last night on the Fox Business News show “Stossel”. AOBA was invited to appear on this segment, but did not learn until Friday, January 14, that they were moving forward with the segment.
The AOBA Board of Directors held a special meeting and Bill Johnson was scheduled to appear on the show. Due to an unexpected conflict, Bill was unable to make it to the studio. Board Member Claudia Raessler quickly began a two hour drive to a remote Fox studio to stand in on behalf of AOBA. Unfortunately, she was unable to make it to the studio in time for the segment.
However, Theresa Reyes-Stassel of Hagen Heights Alpaca Farm did a wonderful job showcasing alpacas with the show’s star, a huacaya that even John Stossel himself admitted was “adorable”, named Admiral.
A promotion for the segment can be seen at the following link:
http://video.foxnews.com/v/4502296/fur-flies-over-tax-breaks-for-alpaca-farmers
Once the footage of the actual segment is posted online, we will make it available for our members to view.
Cindy Berman, AOBA Public Relations
******
*****
AOBA Members,
As many of you are aware, alpacas were once again the focus of John Stossel last night on the Fox Business News show “Stossel”. AOBA was invited to appear on this segment, but did not learn until Friday, January 14, that they were moving forward with the segment.
The AOBA Board of Directors held a special meeting and Bill Johnson was scheduled to appear on the show. Due to an unexpected conflict, Bill was unable to make it to the studio. Board Member Claudia Raessler quickly began a two hour drive to a remote Fox studio to stand in on behalf of AOBA. Unfortunately, she was unable to make it to the studio in time for the segment.
However, Theresa Reyes-Stassel of Hagen Heights Alpaca Farm did a wonderful job showcasing alpacas with the show’s star, a huacaya that even John Stossel himself admitted was “adorable”, named Admiral.
A promotion for the segment can be seen at the following link:
http://video.foxnews.com/v/4502296/fur-flies-over-tax-breaks-for-alpaca-farmers
Once the footage of the actual segment is posted online, we will make it available for our members to view.
Cindy Berman, AOBA Public Relations
******
Labels:
aoba,
john stossel
Friday, January 21, 2011
Letter from AOBA Dec 16, 2010 - MORE CRAP
Here is the email (copied in it's ENTIRETY) that all AOBA members received on Dec 16, 2010 prior to the original segment airing. So basically, we were told to "shut up" and forward any responses to AOBA so that AOBA can send a "unified" message. What a bunch of crap. I encourage you all to send email to or call the AOBA offices and voice your concerns. Including the members of the BOD that let us down. I ask again - WHY ARE WE PAYING a media/PR consultant - what is she doing for us? The literature is outdated, the website is outdated, there is a Fiber Resource book still for sale from 2005. . . TIME for a CHANGE people!!!!
How do we do it ?? I want to know your opinins!
Here is a list of contact info at AOBA.
Media Consultants info :
Cindy Berman
Phone: 615-834-4195
Cindy@aobamail.com
******
Fox News - Alpaca Story
John Stossel of Fox News has produced a segment that will air Friday, December 17th on the Fox News Channel. The segment has a finite focus of tax breaks that Mr. Stossel feels are wasteful and frivolous in nature. One of the top ten tax breaks Mr. Stossel will feature are tax breaks available to owners of alpacas.
AOBA was contacted by John Stossel's staff and asked to provide information and contacts prior to this segment being filmed. The contacts and information that AOBA provided were not used in this segment. As Mr. Stossel is known for sensationalism and not journalism, the end result of this report will cast a somewhat negative light on the alpaca industry and the American Livestock Industry as a whole. While alpacas have been singled out for this report, it is important to note that alpaca breeders receive no special treatment with regard to business tax advantages for livestock owners and producers.
AOBA is asking that all alpaca breeders, regardless of affiliation with AOBA forward any media inquiries to Cindy Berman, Public Relations Consultant for AOBA or the AOBA office. It is important that our industry maintain a consistent and measured message with the media in light of this attack by Mr. Stossel and Fox News.
While the theme of the segment is unfortunate, the publicity will drive many people to seek more information about alpacas. This does afford alpaca breeders a rare opportunity for national exposure. Breeders are encouraged to use this opportunity to talk about the business of the alpaca industry, which does include certain tax advantages. We encourage breeders to have a business conversation with buyers and assure any prospective breeder that the alpaca is treated equally to other livestock choices within the tax code.
Please forward any media questions to Cindy Berman, cindy@aobamail.com , (216) 952- 7510 or the AOBA Office (615) 834-4195.
Thank you,
The AOBA Board of Directors
*****
How do we do it ?? I want to know your opinins!
Here is a list of contact info at AOBA.
Media Consultants info :
Cindy Berman
Phone: 615-834-4195
Cindy@aobamail.com
******
Fox News - Alpaca Story
John Stossel of Fox News has produced a segment that will air Friday, December 17th on the Fox News Channel. The segment has a finite focus of tax breaks that Mr. Stossel feels are wasteful and frivolous in nature. One of the top ten tax breaks Mr. Stossel will feature are tax breaks available to owners of alpacas.
AOBA was contacted by John Stossel's staff and asked to provide information and contacts prior to this segment being filmed. The contacts and information that AOBA provided were not used in this segment. As Mr. Stossel is known for sensationalism and not journalism, the end result of this report will cast a somewhat negative light on the alpaca industry and the American Livestock Industry as a whole. While alpacas have been singled out for this report, it is important to note that alpaca breeders receive no special treatment with regard to business tax advantages for livestock owners and producers.
AOBA is asking that all alpaca breeders, regardless of affiliation with AOBA forward any media inquiries to Cindy Berman, Public Relations Consultant for AOBA or the AOBA office. It is important that our industry maintain a consistent and measured message with the media in light of this attack by Mr. Stossel and Fox News.
While the theme of the segment is unfortunate, the publicity will drive many people to seek more information about alpacas. This does afford alpaca breeders a rare opportunity for national exposure. Breeders are encouraged to use this opportunity to talk about the business of the alpaca industry, which does include certain tax advantages. We encourage breeders to have a business conversation with buyers and assure any prospective breeder that the alpaca is treated equally to other livestock choices within the tax code.
Please forward any media questions to Cindy Berman, cindy@aobamail.com , (216) 952- 7510 or the AOBA Office (615) 834-4195.
Thank you,
The AOBA Board of Directors
*****
Labels:
aoba,
aoba letter,
fox news,
stossel story
Link to Stossel's Latest Alpaca Segment - the one where AOBA didn't show up !!
Here is the link to the latest segment on alpacas.
Labels:
alpacas,
aoba,
john stossel
Subscribe to:
Posts (Atom)